The Architecture of Desire

“…shelf order is a psychological trap. The most expensive items are generally placed conveniently at eye level; generic brands are on the lower shelves such that, to get at them, you have to crouch. Foods meant to appeal to kids are set at kids’-eye-level; and one study by researchers at Cornell found that kid-targeted cereal packaging is designed such that cartoon characters on the boxes make eye contact with (short) passers-by.” –Rebecca Rupp, National Geographic