The Architecture of Desire

What is the social, political, and emotional architecture of our time?


An exploration of manufactured public spaces designed upon principles developed with capitalist intent to script the feelings, movement, and choices of those inhabiting them.

“…shelf order is a psychological trap. The most expensive items are generally placed conveniently at eye level; generic brands are on the lower shelves such that, to get at them, you have to crouch. Foods meant to appeal to kids are set at kids’-eye-level; and one study by researchers at Cornell found that kid-targeted cereal packaging is designed such that cartoon characters on the boxes make eye contact with (short) passers-by.” –Rebecca Rupp, National Geographic

“We shape our buildings and afterwards our buildings shape us.”

Winston Churchill