The Architecture of Desire

What is the social, political, and emotional architecture of our time?

Synopsis: An exploration of manufactured public spaces designed upon principles developed with capitalist intent to script the feelings, movement, and choices of those inhabiting them.

“…shelf order is a psychological trap. The most expensive items are generally placed conveniently at eye level; generic brands are on the lower shelves such that, to get at them, you have to crouch. Foods meant to appeal to kids are set at kids’-eye-level; and one study by researchers at Cornell found that kid-targeted cereal packaging is designed such that cartoon characters on the boxes make eye contact with (short) passers-by.” –Rebecca Rupp, National Geographic

“We shape our buildings and afterwards our buildings shape us.”

Winston Churchill